Portraits can be anything from basic headshots on a plain background to something more creative or even abstract and may involve a single individual, several people or even large groups of people. Here are a few things you need to think about when considering booking a photographer.
- White Background - A popular request for corporate and business use but can be tricky to get right. How many times have you seen pictures where the white background has ended up looking more grey than white? Sure, a grey background can look fine but my point is, when a client asks for a white background that's what they should get.
Shooting on a white background can be further complicated when the subject is also wearing white clothing. This can easily result in the background and subject blending into one. Have a look at my work to see how carefully the lighting is controlled to ensure white backgrounds remain crisp and white with enough tonal separation to render light coloured clothing distinct from the background and avoiding blown highlights.
- Glasses - The important thing here is to avoid bright reflections in the glasses. This requires an understanding of lighting techniques, skill and experience.
- Design Brief - It's not enough just to know the story when making portraits, it is also essential to understand how the pictures are going to be used. The correct orientation is important but also allowing enough space for the masthead for front covers and negative space for copy for single or double page spreads. I like to work with designers to make their job easier and offer work that excites them.
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